Jo is born and raised in California on his parents farm, this is where he found his passion for growing and tending to food. After moving to Sweden during his teenage years, he quickly grew within the restaurant industry in Gothenburg as he sharpened his chef skills.  

Douglas grew up in Gothenburg and always had an interest in cooking, nutrition, and health. He decided to study culinary school during high school, which led him to work in several restaurants. Douglas found that restaurants wasted a tremendous amount of food, which led him on his journey to reduce food waste. 

Doug and Jo met up one day and recognized each other's passion for health and food. They decided to collide forces to establish Scandinavia's best fitness food delivery service in pursuit of spreading awareness about healthy foods.